Should You Display Your Prices on Your Website?
The fastest way to turn a curious homebuyer into a bounced visit might be the simplest thing on your site: a pricing page. We dig into the real question behind “Should I display prices on my website?” and why, for most home inspectors, the answer is a careful no. After years of building inspector websites and watching lead behavior, we’ve seen the same pattern again and again: people hunt for a number, find it, then vanish. That’s not transparency, it’s a leaky funnel. We talk through what’s...