Medicare and a Movie with Steve, Paula and Rachel

How do you fill a movie theater with 100 Medicare prospects without paying for it all yourself? Steve Pomerantz and his team, Paula and Rachel, join Joanna to break down their sold-out "Medicare and a Movie" seminar. They had 130 RSVPs and about 100 people in the seats. They cover how they picked the movie, how they split the cost with a carrier and a provider, the Facebook ads that made seniors stop scrolling, and the follow-up system that turns attendees and no-shows into appointments. They also share how Steve grew from writing 50 apps in one AEP to over 300 the next by investing in the right people. In this episode: Why nostalgic movies draw a senior crowd What a 100-person movie event really costs (about $20 per person) How to pitch carriers and providers to co-sponsor your events Ad creative that stops the scroll, and why it doesn't have to be pretty Writing better AI prompts for your ads and thumbnails The $3.64 book that works as a lead generator Why you should never give up on your no-shows "Bring your mail": using the ANOC to create urgency Inviting current clients as built-in social proof Hiring and training your team before AEP, not during it Chapters: 00:30 Welcome Steve, Paula and Rachel 00:45 The 100-person movie event 01:48 Choosing the right movie for seniors 02:36 What it cost 03:28 Splitting the cost with a carrier and provider 05:02 Facebook ads that stop the scroll 07:16 Multiple ad creatives and AI prompts 10:39 Keeping the room engaged for 45 minutes 12:36 The book giveaway 14:13 Follow-up and setting appointments 16:34 130 RSVPs, 100 shows 17:27 Don't write off your no-shows 19:28 Annual Notice of Change: tell them to bring their mail 20:34 What happens when a plan leaves the county 24:08 Newsletters and a calendar of events 26:31 Partnering with community lifestyle directors 30:03 From 50 apps to 300+: investing in staff 34:05 Current clients as social proof 36:18 Hire and train early 37:36 The fortune is in the follow-up 38:58 Every policy is a family served "Every insurance policy is actually a family who is served and taken care of. It's not just a policy sold." – Joanna Wyckoff  Subscribe for more real talk on growing your insurance business. Questions or a topic you want covered? Reach out, we read everything. #InsuranceBusinessBabes #MedicareAgent #MedicareSeminars #InsuranceMarketing #AgentLife Host: Joanna Wyckoff  Guest: Steve Pomerantz, Paula & Rachel Insurance Business Babes is owned by Cmed LLC.