The Hidden Cost of Culture: Sarah McIntyre on Finance, Leadership & Business Growth

Every four months, a new person was hitting that chair. The accounting position churned twelve times in four years. No one stayed long enough to add value, and no one was asking why. This is what walked through the door disguised as a staffing problem—but it was actually a million-dollar message nobody was reading. Sarah McIntyre is the CEO of Culture CFO, a consultant who bridges two worlds most businesses keep separate: the rigorous discipline of finance and the human reality that makes finance matter. She spent fifteen years teaching yoga and meditation before becoming a CFO, a double life that taught her something most financial experts miss—that policies, procedures, and salary benchmarks are never really about the money. They're about whether people feel heard, respected, and invested in. On Intangify, Sarah McIntyre explores the invisible costs hiding inside decisions nobody questions, the expenses that never appear on a balance sheet but cost real dollars year after year. Matthew D. Asbell, an intellectual property attorney, brought Sarah on to map the terrain where finance and culture collide. It's the conversation he's been circling for years: that the most expensive decisions are often the ones that look like savings, and that understanding intangible value isn't philosophy—it's business literacy. About the Guest: Sarah McIntyre is the CEO of Culture CFO, bringing fifteen years of experience in yoga, meditation, and organizational development to the practice of financial strategy. She specializes in helping businesses recognize the human cost of policy decisions and align their finances with their culture.