59 - Sounding Out with Mark Ritson, Ralph Van Dijk and Mario Rosenstock

In this special edition of The Irish Marketing Podcast, we bring you highlights from Radio Centre’s Sounding Out 2026 conference at the Mansion House in Dublin, exploring the core theme of profit and trust in audio advertising. Featuring standout moments from world-renowned experts, including Professor Mark Ritson on Profit & Pricing: Why mass marketing works, how price drives corporate profitability far more than revenue, and why emotional, codified ads build lasting brand trust. Ralph Van Dijk (Eardrum) on Audio Effectiveness: The $189 billion annual cost of dull advertising, the power of sonic branding, and how audio reaches both today’s active buyers and tomorrow’s target audience. Mario Rosenstock’s Industry Satire: A hilarious closing set reflecting on media agencies, radio history, and industry awards. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️  Subscribe to our Youtube channel 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]