More Than a Brand: How Fat Willy’s Became Synonymous With Cornwall with Fat Willy’s Marc Ward #140

Cornwall is a corner of the world which imprints itself on all who visit, and few businesses are quite as synonymous with their origins as Fat Willy’s, a perennial presence on the Cornish coastline. In this episode, Liz and Leila sit down with Co-Owner and Director Marc Ward, to retrace the steps of how a surf shack dream from the 1980s became a Cornish institution, from Marc’s dad’s original vision to how the brand has grown while staying firmly rooted in Cornwall and family life. 🔑 Key Themes Place-based branding and the allure of Cornwall Balancing multiple ventures, creativity and family life Protecting margins, resilience and focus 🔗 Connect with us Fat Willy's Website: https://fatwillysstives.com Fat Willy's IG: https://www.instagram.com/fatwillysstives/ Fat Willy’s Facebook: https://www.facebook.com/FWStives/ Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr  https://www.linkedin.com/company/liz-lean-pr/