James Dooley and Charles Floate discuss iGaming SEO in 2026 and reveal what is currently working in casino SEO, betting SEO and sportsbook rankings. The conversation covers DMCA takedowns, negative SEO, CTR manipulation, viral boosting, parasite SEO, aged domains, canonical tricks, PBNs, subdomains, topical authority, long-tail SEO strategies and how online casinos compete in today’s algorithms. James Dooley and Charles Floate also explain the risks of black hat SEO in the iGaming industry and how operators can still grow using structured white hat strategies.