Ep. 106 12 CDs for a Penny: The Rise and Fall of Columbia House

Justin and Kevin return from a long break to revisit Columbia House — the mail-order music giant — and trace its journey from records to DVDs while unpacking why the format died and what that means for modern marketers. The episode mixes nostalgia with practical lessons for small businesses: build an irresistible offer, get something physical in customers' homes, own your list, and combine direct mail with digital channels to stand out.