Ep. 107 The USPS Is Bleeding Money — What Small Businesses Need to Know

In this episode Justin Miller breaks down the USPS’s $2.5 billion quarterly loss, explains the difference between "controllable" and "uncontrollable" costs, and discusses deferred retiree liabilities and cash pressures facing the Postal Service. He also explores what these changes mean for small businesses and direct mail marketers: marketing mail volume is rising despite rate increases, direct mail still delivers attention and high-value leads, and businesses should focus on campaign ROI, multi-channel response tracking, and watching postage and delivery changes.