Expectations: Why Just About Every Business Requires Investment Before It Ever Makes Money

Every business costs money before it makes money, do you agree?In this episode we talk a look at a restaurant, and a boutique, then contrast with the online business owners who often expect growth without making the consistent investments growth requires?In this episode, Gail explores the difference between wise investment and reckless spending, why waiting to invest can sometimes keep a business stuck, and the mirror effect: how your own beliefs about investment may show up in the way you sell.You’ll learn:• Why be able to start with almost zero money does not mean you can grow without investment• How to evaluate a business investment wisely• Why not every investment has to work perfectly to be valuable• How your investment mindset can affect your sales conversations• Four questions to ask before investing in your business• Why implementation and follow-through matter just as much as the investment itselfA Kingdom CEO does not invest from fear or pressure.She seeks God, looks at the numbers, considers what the next season requires, and makes wise decisions from stewardship.Every business costs something before it makes something.READY TO GO DEEPER?Becoming a Kingdom CEO: Instant AccessMove through the 5 Shifts on your schedule with private email coaching from Gail along the way.Click below to learn more about Instant Access.gailroot.com/ceo-instantaccessKingdom Business Accelerator™If you are ready to go beyond just becoming the CEO and start building the message, systems, client journey, and infrastructure your business needs to grow, learn more about the Kingdom Business Accelerator below. gailroot.com/kingdom-business-accelerator