Public Speaking Isn’t Scary. Having No Plan Is!

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners, solopreneurs, coaches, and experts who want speaking to bring in clients WHAT THEY’LL GAIN: A clear call to action, a warm outreach plan, and a way to judge which stages are worth their time You think fear is what keeps you off the stage. It isn’t. Without a plan, every stage you get is a client you lose. Leisa Reid is the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network. She helps business owners, coaches, and experts find speaking opportunities on stages, virtual events, and conferences. In this conversation, Leisa explains why public speaking is a smart form of marketing for winning clients. She teaches the business side of speaking, so you don’t need to be a natural orator to start. She covers how to build a talk with a clear call to action, why warm outreach beats cold outreach, and when to speak for free. She also explains how to judge pay-to-play stages. Leisa books about 40 gigs a year with no cold outreach. This episode is for business owners, coaches, and experts who want public speaking to bring in clients. Key topics covered Why speaking builds trust faster than most marketing Who gets the best results from speaking The unwritten rules of working with event hosts Building the call to action first How long a talk should be, and how to shorten it Monetizing a talk without a speaker fee Warm outreach vs. cold outreach Speaker one-sheets and speaker pages TED talks, pay-to-play stages, and book sales How long it takes to get booked Guest links Leisa Reid’s website: Get Speaking Gigs Now Connect with Leisa on LinkedIn Get Speaking Gigs Now, the book Her top five tips for more gigs, free Leisa’s podcast appearances · Speaker blog · YouTube · Instagram Read the full write-up: Read the full write-up Supporting persons mentioned: Thank you to Camille Miller of Soul Professional Movement, who connected Leisa and Knack 4 Business. Past episodes: Browse all episodes PARTNERS ON THIS EPISODE East Trade Winds: free weekly networking, community first. Bring one challenge, bring one introduction. Profit10™: a free Profit Snapshot shows where your business is strong and where it leaks profit. Web Indexer: a chatbot that answers your website visitors’ questions around the clock. Next Steps Email: [email protected] Join Canada Growth Network (a robust CRM platform): $1 CAD first month, $47 CAD/month. Real tools. Real people. Subscribe to the K4B blog Search K4B episodes Register as a K4B guest Visit Knack 4 Business Past episodes (Ghost blog) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.