Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box. Retail and e-commerce businesses will see high consumer spending over the next four months. Most will bring in 50% of their total year’s revenue during the next four months. That makes now the best time to test your idea. During the holidays people are more likely to spend on items for others. They’re looking for something fun and unique, something special that stands out from all the other gifts under the tree. Your one-time holiday box can be the perfect, thoughtful gift. The ultimate goal is to start, launch, and grow a thriving subscription box business. And a one-time box can be the perfect first step. A one-time box has a lower commitment for customers. It allows you to bring them into your business and then nurture them into being a subscriber. Your one-time box should be similar to your subscription box idea, appealing to the same ideal customer. Think about whether the recipients will receive the box before the holidays or as a holiday gift. This determines whether it can be holiday-themed or needs to be an everyday theme. I do a one-time holiday box every year. My audience loves it, it sells out early every year, and it brings a nice punch of revenue into my business in the 4th quarter. Since it’s intended to be given as a holiday gift (although a lot of my customers buy it as a gift to themselves), the contents of my holiday box do not have a holiday theme. Instead, it contains items similar to those found in my Monogram Box. A one-time box is your opportunity to get it right. To put together a curated experience that will wow your ideal customer and give them a feel for what they could expect if they became a subscriber. Now that you’ve curated your one-time holiday box, it’s time to sell it. Continue the audience building you’ve already been working on. Engage your audience in the process and get their buy-in with polls, behind-the-scenes, and other interactive content. Plan a launch following the Launch Strategy with socials, lives, emails, and ads. Go all in. To be successful, you need to market your one-time box with a launch. Create urgency, scarcity, and exclusivity by selling one-time boxes as pre-orders. Analyze what’s working and what isn’t and adapt. This process is great for new subscription box owners since you’ll go through a launch, curate a box, market the box, and fulfill the box. You’ll learn a ton about the launch process just by launching a one-time box and be ready to apply that knowledge to launch your subscription box. Many of my students shifted their entire businesses from successful one-time box offers to subscriptions….because they had proof of concept before turning it into a subscription box. I’ve got a great, free new resource to help you curate a box experience for your subscribers. Join me for this episode as I talk about validating your subscription box idea with a one-time holiday box. Now is the perfect time to get your subscription box dreams off the ground! Kristy’s Interview - Episode 45 - Journey from One-Time Boxes to a Thriving Monthly Subscription Nicole’s Interview - Episode 13 - A Passion for Animals Turns into 500 Monthly Subscribers Curating a Box Experience for Your Subscribers Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve been thinking you missed your chance to launch this year, you haven’t. You have time. You have a plan. And you do not have to wait until you feel completely ready. Don’t put it off until next year.

Join me for this episode as I share six habits to build now that will help you stay consistent, prepared, and ready to make the most of Q4—without trying to do everything at once.

Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you! Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue, expand your customer base, and strengthen your subscription box brand. Affiliate marketing is a performance-based marketing strategy where brands reward individuals (affiliates) for marketing or driving traffic and sales to their services or products, including subscription boxes. This type of marketing is a win/win for both the brand and the affiliate. Wondering how affiliate marketing works? A subscription box owner creates an incentive (one-time or recurring) and generates specific links or codes for each affiliate to allow for accurate tracking. Each affiliate promotes that subscription box owner’s box on their own platforms to their own audiences. For every action taken (i.e., subscribing) the affiliate is paid the incentive. To get started: Identify what makes a good affiliate for your brand Clearly define your ideal customer and niche and use affiliates who have the same person in their audience. Make sure any potential affiliate aligns with your beliefs and morals. Finding potential affiliates Start with your subscribers - do any of them already have a following? Look at influencers who have the same ideal customer - bloggers, YouTubers, TikTokers, other content creators. Follow them, like and comment on their content, start building a relationship before approaching them about being an affiliate. Build an affiliate program that is a win/win for both parties Define your commission structure. Options include: Recurring revenue share - what % of your profit? One time payment upon sign up. Set up affiliate software - I use Affiliately - and set up a payment schedule. Create assets for affiliates - make it easy for them to promote! Email swipe files Graphics with different formats Social media captions Schedules and timelines Send links regularly Affiliate marketing is an important part of my subscription box marketing strategy. In fact, in my recent launch (which happens to be my biggest launch ever), 22% of all sales came from my 5 affiliates! Join me for this episode as I walk you through how to use affiliate marketing in your subscription box business. Whether you’re a new subscription box entrepreneur or a seasoned pro, I have actionable takeaways for you! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Join me for this episode as I take you behind the scenes of the Tees for Teachers launch that added nearly 300 subscribers in just three and a half days. I’m breaking down exactly what I did, from the emails and ads to the LIVEs and the simple creative that drove most of the sales. And I’ll share the biggest lessons I’m taking into my next launch so you can use them in yours, too.