DPAA Launchpad of Innovation - Barry Frey with Zoom Communications

On this episode of Launchpad of Innovation, host Barry Frey talks with Whitney Magnuson, Head of Brand & Media at Zoom Communications, about Zoom's evolution from meetings platform to AI-powered system of action for modern work. They unpack Zoom's bold OOH and experiential campaigns - from SXSW and "Take Back Lunch" to UGC-driven Times Square creative - and how measurement, mobile data, and video are redefining out-of-home's role across the funnel. Sponsored by AiOO, a Dubai-based AI platform for real-time audience targeting.