171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch

This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising. Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry. Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here. Be sure to subscribe/follow the show so you never miss an episode! Connect with Catherine: Visit V8’s website Follow on Instagram @v8ranch Follow on YouTube @V8RanchCattle Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Resources & Links: Purple Cow by Seth Godin Author Freida McFadden Of The West Walk Up Song Playlist Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at [email protected] Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Mentioned in this episode: Raising a champion takes more than feed. It’s work, time, and passion.  Purina Equine Feed