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Leap Forward
David Rusenko
Bobbie: Laura Modi & Her Mentor
MAY 13, 202641 MIN
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Description
It’s common for a tech startup employee to start their own tech startup. It’s rarer for a startup employee to go on to build a baby formula company.
When Laura Modi showed up at Walgreens at 11pm to buy baby formula for the first time, she felt ashamed and afraid. So she started a company that didn't just create a healthier formula, but built a community, participated in activism, and made business decisions that didn't sell more, but grew trust. Bobbie became the fastest growing formula company since the 1980s. And a major source of Laura’s business savvy? Her time at Airbnb, under the hospitality legend Chip Conley, who transformed her understanding of a “product.”
In this episode, the unusual story behind a fast-growing startup that built a deeper social movement.

