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Leap Forward
David Rusenko
The Strange Origins of Live Streaming: Twitch's Michael Seibel & His Co-founder Justin Kan
JUN 24, 202640 MIN
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Description
Live streaming feels inevitable now. But it started as what Michael Seibel called a "dumb idea."
In this episode, Michael traces the unlikely path from a post-Yale road trip to a 24-hour streaming experiment called Justin.tv. Years of pivots and spin-outs later, it grew into Twitch and created the $100 billion live streaming market that's now part of daily life.
But first, it had to survive: the swattings, the stretches with only weeks of cash left, and a reality show built around one man's life that was quietly failing.
We also hear from Justin Kan, his close friend and cofounder, about the early days and the moment everything turned: when they shut off the camera, handed the platform to anyone who wanted it, and finally watched it reach its true potential.

