Episode 25: Hugo Amsellem - The creator economy tsunami and “The Family” - building a leading fellowship for founders in Europe

Hugo Amsellem [@HugoAmsellem] is a thought leader covering the world of the creator economy and writes the blog “Arm the Creators”. The Creator Economy enables an entire generation to bypass traditional gatekeepers for the 1st time in history. Anyone can learn anything online, build something new and distribute it all over the world—without asking anyone's permission In 2013 he jumped the fence and joined The Family as part of the founding team. The Family is one of the world’s leading fellowship programs for founders. Twice a year, The Family selects 50 startups from around the world. In exchange for 5% equity, they provide everything you need to build a scalable business: advice, mindset, network & a world-class investor demo day.With the Family he backed hundreds of founders across Europe. Previously, he co-founded oocto, a decentralized music label to help artists bypass the record labels and keep ownership of their projects. Hugo recently joined Jellysmack, a “creator accelerator” to educate & empower the next generation of ambitious creators. We discuss: Why the Creator economy will change everything Lessons from startup failure The origin story of The Family Developments in the European startup ecosystem Investing in creators and creator accelerators Show notes: 03:09 -- Intro of Hugo 05:31 -- Hugo Amsellem’s path into entrepreneurship / disrupting the music business 08:32 -- Learnings and reflections from startup failure 13:00 -- Unit economics - Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV) 15:30 -- Does risk mitigation in startups work? Should you start a startup? 19:30 -- Ideas are worthless - true or not? 20:39 -- The origin story of The Family and the startup ecosystem in Europe in the early 2010’s 27:51 -- Structure of The Family fellowship program 31:52 -- Who should apply to The Family program 33:26 -- Intro to the Creator Economy and why it matters 38:43 -- Jellysmack - the accelerator for creators 43:09 -- Investing in creators 47:43 -- Hugo Amsellem’s favorite book 50:25 -- What courage means for Hugo 53:32 -- Hugo Amsellem’s contact details and outro Please follow me on Instagram, Twitter, and my Website, where I post new episodes and share resources & tips for anyone interested in entrepreneurship in Europe. If you're enjoying the podcast, the best way to support the show is by leaving a review on Apple Podcast or in your favorite podcast app.