<description>&lt;p id="docs-internal-guid-2ce120da-7fff-bac3-4342-a17d332c59cb" dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; take control&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; and bring in patients on your own?&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; In this episode,&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Gary Takacs and Naren Arulrajah&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; You’ll learn how to check your&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity).&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; By understanding these essential marketing factors, you can&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; replace insurance-driven patients with high-quality ones who value your care&lt;/span&gt;&lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt;—all while lowering marketing costs.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; If you’ve ever wondered,&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; “Is my practice ready to go out of network?”&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; this episode gives you the answers.&lt;/span&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Tune in now and take the first step toward insurance freedom!&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr" style= "line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-family: Arial, sans-serif; color: rgb(14, 16, 26); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-family: Arial, sans-serif; color: rgb(14, 16, 26); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span id="docs-internal-guid-631f94e4-7fff-ef54-3a51-66d416eba12f" style= "font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; &lt;span style= "font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"&gt; Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you!&lt;br /&gt; &lt;a href= "https://www.lessinsurancedependence.com/marketing-strategy-meeting/"&gt; https://www.lessinsurancedependence.com/marketing-strategy-meeting/&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>

Less Insurance Dependence Podcast

Less Insurance Dependence

Marketing Audit To Reduce Dependence on PPO Plans

FEB 20, 202524 MIN
Less Insurance Dependence Podcast

Marketing Audit To Reduce Dependence on PPO Plans

FEB 20, 202524 MIN

Description

Are you tired of PPOs cutting into your hard-earned revenue? Many dentists feel stuck relying on insurance companies for patients—while sacrificing profits. But what if you could take control and bring in patients on your own?

In this episode, Gary Takacs and Naren Arulrajah discuss the 5 key areas of a marketing audit that can help determine whether your practice is ready to reduce PPO dependence.

You’ll learn how to check your Google rankings, online consistency (NAP score), website performance (Lighthouse score), credibility (E-E-A-T), and review growth (Google Review Velocity).

By understanding these essential marketing factors, you can replace insurance-driven patients with high-quality ones who value your care—all while lowering marketing costs.

If you’ve ever wondered, “Is my practice ready to go out of network?” this episode gives you the answers. Tune in now and take the first step toward insurance freedom!

Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/