In this episode of the Less Insurance Dependence Podcast, Naren Arulrajah and Don Adeesha discuss why traditional practice growth strategies like word of mouth referrals and insurance-based patient flow are no longer enough in today's competitive dental landscape. They explore how insurance dependence often conditions patients to expect minimal or "free" dentistry, limiting both profitability and clinical fulfillment. The conversation highlights how modern referrals now happen online through Google reviews, SEO visibility, and digital trust signals. Naren shares why marketing is not about replacing referrals, but about becoming the practice patients can easily find, trust, and choose. If you are ready to attract ideal patients, reduce PPO reliance, and grow with intention, this episode offers practical insights and a clear path forward. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/ If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://thrivingdentist.com/csm