Let's Talk PR & More show #131: Doug Simon, DS Simon Media, on AI in the newsroom

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking to book today. They also discuss ways PR pros can adapt to today's AI-focused media landscape, including how PR pros can optimize their pitches and stories for AI search.  Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.