Let's Talk PR & More show #133: Linda Zebian, Muck Rack, on State of PR Report 2026

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the finding of Muck Rack's just released "State of PR 2026 Report." The findings cover how AI is being used in PR and how it's influencing PR and media relations; the growing importance of earned media in PR and marketing; effective AI strategies; PR's changing role within organizations; measuring PR's effectiveness, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.