Let's Talk PR & More show #135: John Hubbell, California Story Company, on brand storytelling

Sherry Goldman's guest is John Hubbell, founder and CEO of California Story Company. Sherry and John discuss brand storytelling. Their conversation spans what makes a good story, the importance of authenticity in storytelling, ow to develop authentic stories, creating story inventories, how to develop content and stories that are reflective of values, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.