Let's Talk PR & More show #136: Anne Colaiacovo, Allison Worldwide, on 'Gen Alpha Household Influence Study'

Sherry Goldman's guest is Anne Colaiacovo, chief executive officer, North America, of Allison Worldwide. Sherry and Anne discuss the findings of the recently released "Gen Alpha Household Influence Study" conducted by Allison Worldwide and HarrisX.  Key findings include how brand influence and purchasing decisions move across the household (how Gen Alpha children influence their parents and how parents influence Gen Alpha children), how Gen Alpha discovers and engages with brands, the difference in brand discovery between boys and girls, and who actually controls buying decisions in the household. Their conversation then also discusses how brands should adapt to successfully win the loyalty and purchasing power of Gen Alpha households. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.