Rut Galar (MonkeyTaps): Growing to 600K MAUs using gamification

Rut Galar is a Senior Product Manager at Monkey Tabs, a company focused on building simple mobile apps for positive thinking and personal growth. In this episode, Rut discusses the growth and development of Vocabulary, an app to help people improve their vocabulary every day, which has seen a significant increase in users from 150k to 600k MAUs in 3 years. The discussion covers various strategies employed to enhance user engagement, including gamification, user retention techniques, and the importance of feedback mechanisms. Rut shares insights on experimentation and A/B testing, as well as future plans for incorporating leaderboards and social features into the app. The conversation highlights the importance of understanding user behavior and the challenges of gathering meaningful feedback. Links Rut Galar Monkey Taps Powered By Trophy - the gamification layer for consumer apps.