Why Positioning Beats Pipeline - Renat Gersch on Winning Buyers

I am excited to have Renat Gersch who is the co-founder of 10xGTM and a product marketing and go-to-market strategist with 15 years of experience scaling B2B SaaS companies. In this episode, Renat Gersch, a seasoned product marketing strategist with over 15 years of experience in B2B SaaS, shares insights on go-to-market strategies, positioning, and building successful startup teams. Discover how to translate vision into traction, avoid common pitfalls, and leverage AI for growth. ----------------------------------------------- Chapters 00:00 Introduction to Renat Gersch and Her Journey 02:52 The Unicorn Experience: Growth and Challenges 08:11 Positioning: The Key to Buyer Engagement 13:41 The Role of Sales in Building a Pipeline 23:59 Founders and Sales: Timing and Strategy 29:31 Building a Strong Co-Founder Relationship 33:23 The Go-to-Market Roadmap Across Industries 36:48 Healthy Conviction vs. Self-Deception in Founders 39:55 The Reality of Early Pipeline Building 42:52 Advice for Founders: Focus and Growth 45:05 Reflections on Career Growth and Loyalty ---------------------------------------------------------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3G514tA5EuZ8Py9ofTXj8T Subscribe on Apple Podcasts: https://open.spotify.com/show/3G514tA5EuZ8Py9ofTXj8T