Little Talks

LinkedIn doesn't have to be boring. There, we said it. This week on Little Talks, Roop and Claudia are back with more from UNBOUND, this time talking about all things LinkedIn and how brands can show a little more personality. One thing we heard over and over? Not everything needs to be so polished. A quick walk-and-talk video, a real opinion, or someone from your team sharing what they actually know can go a lot further than another perfectly written company post. It also helps to know why y...

If you've listened to Little Talks for a while, you probably know we're big fans of Jay Schwedelson. So when Roop and Claudia saw him on the UNBOUND schedule, obviously they had to be there. This week, they're bringing some of their favorite takeaways from his sessions back to the podcast, starting with what's changing in email. As AI summaries become more common in Gmail, Apple Mail, and Copilot, the actual text in an email matters more than ever. Those tools can't read words that are part o...

The gang is back together after two weeks of travels! Roop and Claudia recap UNBOUND and share with Sam what actually stuck with us after a few packed days of sessions, speakers, product announcements, and a whole lot of AI talk. Some sessions were all-in on using AI to do more. Others made the case that as AI-generated content becomes easier to make, human judgment, trust, and personality matter even more. We're probably somewhere in the middle. But some of our favorite sessions weren't abou...

Sam’s on vacation this week, so Claudia is officially comes out from her behind the scenes roll producing the podcast and joins Roop on the mics! And the timing couldn’t be better because the duo is getting ready to head to Boston for HubSpot’s UNBOUND marketing conference. So this week on Little Talks, we’re previewing which sessions made it onto our schedules, and what we’re most excited to hear about while we’re there. AI search strategies are obviously high on the list this year, but so a...

It's easy for media plans to become routine. Search works. Social works. So year after year, the same dollars keep going to the same places. This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk about why it might be time to rethink that approach. Tools like The Trade Desk are giving mid-market brands access to more data, premium inventory, and insights that were once mostly reserved for companies with much bigger media budgets. That doesn't mean search and...