Living The Red Life

In this episode, Best-Selling Author Brad Sugars dives deep into the strategies and challenges of expanding a business internationally. He emphasizes the importance of learning from different markets, noting that what works in one country may not work in another due to cultural and economic differences. Sugars discusses the use of technology, like translation tools, to facilitate global business deals and remove language barriers. He advises entrepreneurs to travel to other countries, observe how business is done, and use that insight to improve their own strategies. Furthermore, he highlights the significance of market research, collaboration, and learning from competitors across the globe to become a more effective businessperson.

Sugars also discusses two main approaches for global expansion: building partnerships with local experts through models like licensing, franchising, or affiliates, or entering the market directly by hiring local employees. He stresses the importance of going all-in when launching into new markets, with a full business plan and marketing campaign. Pricing strategies are also a key focus, with Sugars explaining how premium brands often maintain consistent pricing globally, while lower-priced products may require market-specific adjustments. Lastly, he shares his personal entrepreneurial advice on raising capital and scaling faster to maximize opportunities in a competitive, globalized business landscape.

CHAPTER TITLES

03:13 - The Power of Learning from Other Markets

05:05 - Language and Technology in International Business

07:05 - Expanding Your Business Internationally

09:01 - Learning From Other Countries' Market Practices

11:05 - Approaches for Global Expansion: Licensing and Franchising

13:08 - Direct Market Entry: Hiring Local Experts

15:20 - Pricing Models for Global Markets

17:10 - Capitalizing on Market Differences

19:21 - The Ferrari Pricing Model for Global Products

21:06 - Adjusting Price Points for Local Markets

23:00 - Entrepreneurial Advice: Raising Capital and Moving Faster

Connect with Brad Sugars:

IG - @BradleySugars

WEBSITES

Bradsugars.com

Actioncoach.com

BOOKS (Amazon) - Bradley J Sugars

LATEST BOOKS - Raise Your Hand Marketing / Pulling Profits

Connect with Rudy Mawer:

In today's episode, I cover 10 social media strategies like lead magnets, flash sales, and using DMs for high-ticket offers. We also talk about turning story highlights into sales funnels, teasing products, running giveaways, and using Instagram Lives. Influencer collaborations are another great way to boost reach.

For email, I share six strategies: the 9-word email to revive cold leads, re-engagement series, weekly flash sales, value-driven tips, storytelling sequences, and abandoned cart emails to recover lost sales. These tactics will help drive results! FIND FULL BREAKDOWN BELOW.

EPISODE BREAKDOWN:

1. Lead Magnet with Opt-In

Strategy: Offer a free resource (guide, cheat sheet, mini-course) in exchange for an email address.

Execution: Use a call-to-action in your posts or stories to drive traffic to a landing page. Capture their email and funnel them into a sales sequence.

2. Flash Sale with Time-Sensitive Offers

Strategy: Create urgency with limited-time discounts or offers.

Execution: Post countdown timers in stories, push exclusive deals, and use captions like "24 Hours Only" to trigger immediate action.

3. High-Ticket Consultations via DMs

Strategy: Engage with your followers by inviting them to a free consultation or audit.

Execution: Use posts or reels to invite your audience to DM you for personalized consultations. You can then upsell into your high-ticket offers during the conversation.

4. Story Highlights as Mini Sales Funnels

Strategy: Create story highlights that function as evergreen sales funnels.

Execution: Showcase customer testimonials, product demonstrations, and CTAs. Always end with a link to buy or a swipe-up (if available).

5. Product Teasers with 'DM for Details'

Strategy: Build curiosity by posting about new products or services but require users to DM you for more information.

Execution: Post sneak peeks and create a sense of exclusivity. This pulls your audience into a more intimate sales conversation where you can close them 1-on-1.

6. Giveaway for Product Exposure

Strategy: Host a giveaway that requires participants to tag friends and follow your account.

Execution: Use the influx of new followers to showcase your products/services and follow up with those new leads through targeted content or DMs.

7. Instagram Lives with Live Offers

Strategy: Go live to engage directly with your audience and offer exclusive deals only available during the live session.

Execution: Push urgency by providing a promo code valid only during the live. Engage viewers with Q&A, showcase products, and direct them to a purchase link.

8. Testimonial and Case Study Posts

Strategy: Social proof in the form of case studies and testimonials drives conversions.

Execution: Use carousel posts or reels to share before-and-after stories, customer success testimonials, or client results. Include a strong CTA like "Want results like these? DM me."

9. Exclusive Membership or VIP Offers

Strategy: Create a VIP membership or exclusive access product for your audience.

Execution: Use posts and stories to promote this exclusive group, whether it's for early access, private content, or special discounts, and use scarcity to create urgency (e.g., "Only 50 spots available").

10. Cross-Promote with Influencers

Strategy: Partner with influencers who have similar audiences for shoutouts or collaborative campaigns.

Execution: Offer them an affiliate deal or revenue share. Use their endorsement to drive traffic back to your own profile and offers.

EMAIL 

1. The 9-Word Email

• Strategy: Send a super simple, no-fluff email that asks a direct question to revive cold leads.
• Execution: After collecting emails from social media (using lead magnets, consultations, etc.), send an email like:
• “Are you still interested in [solving a pain point]?”
• Example: “Are you still looking to scale your Instagram with direct response marketing?” This opens up a conversation, prompting replies and leading into your sales pitch.

2. Re-Engagement Series

• Strategy: Use a sequence of emails to re-engage subscribers who haven’t opened or interacted with your emails in a while.
• Execution:
• Email 1: Acknowledge their inactivity with a subject line like "We Miss You!"
• Email 2: Offer something exclusive or new to reignite interest (e.g., a limited-time discount or exclusive offer).
• Email 3: Mention you're going to remove them from your list unless they respond or take action (scarcity creates urgency).

3. Weekly Flash Sales via Email

• Strategy: Set up weekly or bi-weekly emails that offer limited-time discounts to create urgency.
• Execution: Drive traffic from your social media to join your email list for 'Exclusive Flash Sales.' Each week, email a 48-hour sale on a product/service with a strong call-to-action. Use subject lines like, "Your Exclusive 48-Hour Offer Starts Now!"

4. Daily Tips/Value-Driven Emails

• Strategy: Use emails to deliver daily or weekly tips that add value to your audience. This builds trust, authority, and rapport.
• Execution: Each email provides a quick, actionable tip related to your niche, then subtly links back to your product or service. For example, "Here's how you can instantly improve your Instagram engagement... [tip]... Want more growth tips like these? Click here to work with me 1-on-1."

5. Storytelling Email Sequences

• Strategy: Use a series of emails to tell a story that builds curiosity and emotional connection, while leading the reader toward a purchase.
• Execution: Break down the story of how you helped a client succeed or your own personal journey. Tease the full transformation or key 'a-ha' moments in each email, and reveal how your product/service made it happen in the final email with a strong CTA.
• Example: “How [Client Name] Went from 0 to 10K Followers in 60 Days Using This 3-Step Formula…”

6. Abandoned Cart/Checkout Sequence

• Strategy: Use email automation to follow up with people who started but didn’t complete a purchase.
• Execution: Once someone leaves a product in their cart or fails to book a call after filling out a form, send an automated sequence to remind them and incentivize them to take action. Structure:
• Email 1 (1 hour later): Gentle reminder.
• Email 2 (24 hours later): Add urgency (limited stock or time).
• Email 3 (48 hours later): Add a discount or bonus if they complete the purchase.

Connect with Rudy Mawer:

Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adapting content to stay relevant and engaging. Jordan also touches on common mistakes people make when naming their podcasts, stressing the importance of clear and effective branding. Additionally, he discusses how podcasters can gradually shift from niche topics to broader appeal while maintaining the core identity of their show.

Jordan offers practical advice on building a loyal audience through consistency and authenticity. He also addresses common misconceptions about making money in podcasting, offering a more realistic view of the challenges and opportunities in monetization. The episode concludes with tips for networking, preparing for a podcast launch, and establishing stronger connections with listeners—key elements for achieving long-term success in the podcasting world.

CHAPTER TITLES

03:55 - The OG of Podcasting

05:10 - Naming Your Podcast: Mistakes to Avoid

06:30 - Evolving Your Podcast Content

08:00 - From Niche to Mainstream

09:15 - The Journey of Building a Loyal Audience

10:45 - Consistency: The Key to Podcast Success

12:05 - Making Money Podcasting: Reality Check

13:30 - Preparing Before Launching Your Podcast

14:45 - Networking Through Podcasting

16:05 - Deep Connections with Your Audience

Connect with Jordan:

IG - Jordanharbinger

Podcast (Youtube/Audio) - The Jordan Harbinger Show

Website - https://www.jordanharbinger.com/podcasts/

Connect with Rudy Mawer:

In todays episode, I get into how using AI and virtual assistants (VAs) can totally change the way you run your business. How tools like ChatGPT can help with everything—from writing up custom proposals to creating attention-grabbing social media content. I also share some hands-on tips for building killer sales pages, automating your email marketing, and even taking care of those annoying legal tasks, all with the help of AI. It’s all about saving you time and boosting your efficiency.

I cant stress this point enough. Having a full-time VA is a game changer. With the right person handling your day-to-day tasks, you can focus on growing your business and doing what you love. I get into how to create irresistible offers, set up simple follow-up systems, and use podcasts to get your brand out there. Whether you’re just starting out or already established, this episode is full of real-world advice to help you grow without working yourself into the ground.

CHAPTER TITLES

2:50 - Using ChatGPT to Maximize Business Efficiency

4:00 - Delegating Tasks with VA Systems and AI

5:15 - Essential Role of a Full-Time VA for Entrepreneurs

6:30 - Creating New Offers with ChatGPT

7:45 - Building Effective Sales Pages

9:00 - Crafting Opt-In Pages for Lead Generation

10:20 - Automating Email Marketing Campaigns

11:45 - Leveraging Podcasting for Brand Growth

13:00 - Developing Viral Social Media Hooks

14:20 - Creating Basic Legal Documents with AI

15:40 - Custom Proposals for Partnerships and Collaborations

17:00 - Setting Up Follow-Up Systems for Success

Connect with Rudy Mawer:

Chris Do, a renowned entrepreneur, designer, and educator best known for his expertise in branding and digital marketing. As the founder and CEO of The Futur, a creative agency and educational platform, Chris has dedicated himself to helping creatives and business owners grow their brands and increase their impact. With a strong presence on social media, particularly Instagram, he has successfully built a substantial following through strategic content creation and innovative marketing techniques.

Chris shares invaluable insights into growing an Instagram presence effectively. He emphasizes the importance of leveraging new features and creating engaging content to enhance audience retention. Techniques such as simplifying messages, collaborating with other creators, and staying attuned to current trends are crucial for success. Chris also highlights the significance of balancing valuable content with personal connection to foster deeper engagement with followers, ultimately leading to sustainable growth on the platform.

CHAPTER TITLES

2:12 - The Journey of Growing on Instagram

3:34 - Key Strategies for Success

4:10 - Leveraging New Features for Growth

5:40 - The Importance of Retention

7:12 - Techniques to Increase Retention

9:40 - Simplifying Content for Engagement

11:07 - The Power of Guest Posts

12:32 - Benefits of Collaborating with Others

15:06 - Understanding Organic Reach

16:06 - Identifying New Trends on Instagram

17:12 - Innovations in Carousel Posts

18:31 - Essential Principles for Social Media Growth

19:30 - Balancing Value and Personal Connection

Connect with Chris Do:

WEBSITE - https://thefutur.com/

IG - Thechrisdo

Connect with Rudy Mawer: