How This Brand is Revolutionizing Events for Women: The ‘Run The World’ Blueprint

In this episode of Made It Happen podcast, host Sarah Haefling interviews the founders of Run the World, one of the fastest-growing entrepreneurial event series for ambitious women in business. Founder Zaina Moussa, Co-founder Rafaa Chapti, and Chief Brand Officer Amanee Nassereddine, discuss how their initial inspirations and first event in 2017 evolved into a successful series that empowers and connects women. They highlight the impact of COVID-19 on their business and how it led to innovative events like food truck festivals and pop-up markets. The founders share insights on building relationships, managing sponsorships, and maintaining a strong sense of community. They also reflect on challenges, successes, and offer advice for aspiring entrepreneurs, emphasizing persistence, authenticity, and seizing opportunities.  00:00 Introduction to Made It Happen Podcast 00:59 Meet the Women Behind Run the World 01:54 The Inspiration Behind Run the World 05:21 Early Challenges and Growth 09:40 Pivoting During the Pandemic 14:07 Creating Impactful Events 21:25 Building a Community and Finding Speakers 24:07 Sponsorship and Networking Strategies 25:32 Building Sponsorships: The Key to Success 27:19 Overcoming Challenges: COVID and Beyond 29:03 Facing Community Backlash and Staying True 31:58 Celebrating Successes and Milestones 40:35 Tips for Event Management and Organization 42:14 Advice for Aspiring Entrepreneurs 45:13 Rapid Fire Questions and Final Thoughts