#252: How to Package and Price Your Coaching (And Keep Clients After It Ends)

You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared. In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning.  How to build your package, how to price it based on the transformation you deliver instead of the hour you spend, and how to plant the seed so the end of your program isn't the end of the relationship. Plus the one-line message to send a past client this week. In this episode Why most coaching packages are designed to end (and why that's no judgment, we all start there) The 3 elements of a coaching package: the container, the steps, and what to cut and what to keep Why the restaurant appetizer is the right model for a new coach's first offer How to decide between weekly and every-other-week sessions The "fire hose" problem: when too much value turns into overwhelm Why pricing by the session keeps you comparing yourself to the coach charging $100 The 3 things to weigh when you name your price Why to test your package with 5 to 10 clients before building something new How to plant the seed around week 10 so clients know what comes next Why she needs you more in month four than in month one This week's action step: the past-client check-in Links Mentioned In This Episode: Office Hours with Michelle (free, Saturdays at 9 AM PT on YouTube; send your question): coachwithclients.co/office-hours The Builder Room ($27/month, weekly live Q&A plus 3 action steps; bring your package for feedback): builderroomforcoaches.com Last week's Office Hours episode on getting your ICF coaching hours: https://youtu.be/XChQQZimBTs?si=Ovcdir906ZKj4mkV  ICF Global Coaching Study (the coaching rate data mentioned in the episode): coachingfederation.org/resources/research/global-coaching-study Know Exactly What To Fix To Get Your Next Paying Client: coachwithclients.co/find-one-thing Book a strategy call (to talk about 1:1 or the Academy): coachwithclients.co/strategycall Drop me a line and share your thoughts! About the host: Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube. An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com. Subscribe & review: If this episode helped you, the best thank-you is a quick rating and review wherever you listen.   🐦 SOCIAL STUFF: Substack ➔   / dearcoach.substack.com Instagram ➔ /@elevatelifecoach Facebook ➔   / coachmichellekuei Linkedin ➔   / michellekuei Website ➔ michellekuei.com Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall