#253: Which Platform Should You Be On

Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform falls into: search, feed, and conversation. You’ll hear what each one does for your coaching business and the two I want every coach to have. The real goal behind all of it is getting your dream client comfortable enough to talk to you. In this episode: Why a quiet audience doesn’t mean you picked the wrong platform Search, feed, and conversation platforms, with examples of each The free listing ICF members should set up this afternoon How a clear message helps the algorithm show your content to the right people Why you don’t need a paid community platform to build a community The two-platform rule: one search, one conversation Want to build this out week by week with me? Come join the Builder Room: builderroomforcoaches.com Got a question of your own? Office Hours is free and live every Saturday at 9 AM PT: coachwithclients.co/office-hours Drop me a line and share your thoughts! About the host: Michelle Kuei is a business and marketing coach for coaches. She helps coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of the Coach With Clients Academy, and the host of the Make It Visible podcast and Office Hours with Michelle, live every Saturday on YouTube. An ICF-accredited coach (iPEC), certified copywriter, and Top 15 Coach in Los Angeles, Michelle built her coaching business while working full-time as a pharmacist. Learn more at michellekuei.com. Subscribe & review: If this episode helped you, the best thank-you is a quick rating and review wherever you listen.   🐦 SOCIAL STUFF: Substack ➔   / dearcoach.substack.com Instagram ➔ /@elevatelifecoach Facebook ➔   / coachmichellekuei Linkedin ➔   / michellekuei Website ➔ michellekuei.com Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall