#253: Which Platform Should You Be On

Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform falls into: search, feed, and conversation. You’ll hear what each one does for your coaching business and the two I want every coach to have. The real goal behind all of it is getting your dream client comfortable enough to talk to you. In this episode: Why a quiet audience doesn’t mean you picked the wrong platform Search, feed, and conversation platforms, with examples of each The free listing ICF members should set up this afternoon How a clear message helps the algorithm show your content to the right people Why you don’t need a paid community platform to build a community The two-platform rule: one search, one conversation Want to build this out week by week with me? Come join the Builder Room: builderroomforcoaches.com Got a question of your own? Office Hours is free and live every Saturday at 9 AM PT: coachwithclients.co/office-hours Drop me a line and share your thoughts! About the host: I’m Michelle Kuei, a business and marketing coach for coaches. I’m a former pharmacist, a Certified Professional Coach through an ICF-accredited program, a certified copywriter, and a Top 15 Coach in Los Angeles. I make getting clients simple, whether you just got certified or you’ve been coaching for years. Subscribe & review: If this episode helped you, the best thank-you is a quick rating and review wherever you listen.   🐦 SOCIAL STUFF: Substack ➔   / dearcoach.substack.com Instagram ➔ /@coachmichellekuei Facebook ➔   / coachmichellekuei Linkedin ➔   / michellekuei Website ➔ michellekuei.com Book a strategy call with Michelle ➔ http://coachwithclients.co/strategycall