The Coffee Producer Toolkit #5: Price

Support the show on Patreon to help us keep making new episodes. This episode explores the strange world of the C market, where movements in the Brazilian currency or rebels boarding a random container ship decide the worth of a Colombian farmer's coffee. Yet specialty coffee still uses this number to price the coffees it says are anything but a commodity. Part of The Coffee Producer Toolkit, a series made in collaboration with James Harper of the Filter Stories Podcast, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Related podcast episodes: Lucia:  #64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?" James:  Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Julia Ortega, Finca Los Pinos, Puebla Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia César Marín — Chacra D'Dago, Peru  Gilberto Baraona — Los Pirineos, Usulutan, El Salvador Lalo Perez, Biofilia  ASOPEP, Planadas, Tolima, Colombia Piedras Azules cooperative, El Salvador Anges Thieleke, InterAmerican Coffee Europe Resources:  Record keeping and profitability analysis V-Hub (formerly Cropster Hub) Coffee Yield Calculator Cost-of-production calculator Fairtrade Verified Living Income reference prices Specialty Coffee Transaction Guide Chad Trewick interview on Bellwether podcast Heifer / ASOPEP / Fairtrade Tolima living income study Book: The Culture Map by Erin Meyer Cover Art: Nick Hafner The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Support the show Support the show