Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago

Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE Guy. They explore how Cameo is expanding beyond personalized videos into brand partnerships, how creators are building diversified revenue streams, and why platforms like LinkedIn are becoming valuable channels for creator content. Ari and Eric also break down Meta’s Muse AI agent, recent ad tech M&A, Scope3’s rebrand, and the rise of new commerce media networks. Takeaways: Cameo is expanding its role in brand and creator partnerships. Creators are diversifying revenue beyond traditional sponsored posts. LinkedIn is becoming a stronger distribution channel for creator content. AI agents could reshape how consumers discover and buy products. Commerce media is expanding into finance, restaurants, and other industries. Chapters: 00:00 Marketecture Live Chicago Recap 01:53 How LLMs Source Brand Information 02:59 What Marketers Were Talking About in Chicago 05:49 Steven Galanis on Cameo’s Growth 07:35 Cameo for Business and Brand Endorsements 12:04 The Rise of Micro-Influencers 13:44 Is Everyone an Influencer Now? 17:10 How Creators Diversify Their Revenue 19:12 The Future of Creator Platforms 20:40 Jonny Hilbrant, Creator of PE Guy, Joins 22:29 How PE Guy Was Created 25:15 Creator Platforms and Distribution 28:06 Why PE Guy Is Working on LinkedIn 30:18 Building Long-Term Brand Partnerships 33:02 Do Creators Still Need Agents? 35:25 Meta’s Muse AI Agent 45:00 Infillion Acquires Foursquare 47:33 Taboola Acquires Dianomi 49:08 Scope3 Rebrands 52:46 Citi Launches a Commerce Media Network 55:33 McDonald’s Launches Its Media Network 57:40 Closing Thoughts Guests: Ari Paparo, Eric Franchi, Steven Galanis, Johnny Hilbrant Learn more about your ad choices. Visit megaphone.fm/adchoices