Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.

Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its global distribution network, drives brand engagement through creative campaigns, and partners with brands and creators like MrBeast. Plus, in The Refresh, Ari and Eric discuss Meta's earnings and new ad formats, Apple's privacy restrictions, Salesforce's acquisition of Braze, Kevel's $52 million funding round, Netflix's advertising challenges, and the expansion of ChatGPT ads. Takeaways - OpenFortune is transforming fortune cookies into an advertising channel that connects brands with consumers through memorable real-world experiences. - Meta's strong advertising growth and new premium ad formats highlight its expanding opportunities for brand advertisers. - Apple's WebKit privacy restrictions raise new challenges for identity resolution and cross-site tracking. - Salesforce's acquisition of Braze and Kevel's $52 million funding round reflect continued investment in MarTech and commerce media. - Netflix's advertising challenges highlight the importance of balancing premium brand campaigns with performance marketing. - OpenFortune's distribution network, QR code engagement, and partnerships with Gary Vee and MrBeast demonstrate the potential of experiential advertising. Chapters 00:00 Introduction 02:05 Meta Earnings, AI Growth, and New Ad Formats 08:43 Meta Muse and AI Productivity 10:09 Apple's Privacy Restrictions and Identity Resolution 13:02 Salesforce Acquires Braze 16:30 Kevel's $52 Million Funding Round 19:10 Netflix's Advertising Growth Challenges 22:26 Netflix's Measurement Tools and DSP Integration 23:03 ChatGPT Ads Expansion and AI-Powered Creative 25:55 Publicis and LiveRamp Acquisition Update 27:13 Meet Carlo Palomino, President of OpenFortune 28:19 Turning Fortune Cookies into Advertising Experiences 29:22 How Branded Fortune Cookie Ads Work 31:39 Building OpenFortune's Distribution Network 33:25 Global Reach and Advertising Inventory 34:21 Gary Vee's Investment and Campaign Results 35:22 Creative Fortune Cookie Advertising Campaigns 36:42 Measuring QR Code Engagement and Brand Lift 38:26 OpenFortune's Expansion and Fortune Tacos 41:29 MrBeast Partnership and Collectible Fortune Cookies 42:51 Closing Remarks Guests: Ari Paparo, Eric Franchi, Carlo Palomino Learn more about your ad choices. Visit megaphone.fm/adchoices