Be Creative On Demand!

Send us Fan Mail Rachel Moore records while sick after Content Marketing World and a planned break in Colorado, joking that announcing a break invited the “local crud,” which her husband also caught.  She reflects on how marketers are often expected to be “creative on demand” on calls, comparing it to asking comedians to be funny instantly, and notes that marketing includes many roles beyond idea generation.  She shares that stepping away—camping, touching grass, taking a walk—often boosts her creativity, and that collaborative brainstorming with diverse teammates helps spark better ideas through prompts and the “no bad idea” mindset.  She previews an upcoming bonus episode in the Marketers Managing miniseries featuring guest Jorie Mark discussing team brainstorming, and invites listeners to join via a WhatsApp link. 00:00 Sick Day Check In 00:20 How Breaks Make You Sick 01:46 Creative On Demand Pressure 02:19 Comedians And Marketers 03:23 Marketing Is Not One Thing 04:54 Brainstorming Sparks Creativity 06:25 Jump Higher Expectations 07:12 Wrap Up And Community Plug Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack. Join our WhatsApp community, and give a big hug to the event marketer in your life. And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/