Do You Know Your Brand Style Guide By Heart?

Send us Fan Mail Rachel goes deep on brand style guides this week, the "bible" every marketer needs and so few actually build. She talks through why you should know your brand's hex codes by heart (sticky note method fully endorsed), plus a shoutout to ColorZilla for eyedropper-grabbing colors and Adobe Libraries for teams who insist on working in silos when they don't have to.  She also makes the case for documenting your brand style, logo usage, tone, the works, so your team (or your assistant) isn't guessing, and admits that marketing herself is the one place she still struggles to take her own advice.  Bonus: an Oxford comma hot take, and a heads-up that she'll be recording a special series live from Content Marketing World, October 5-7. Chapters: 00:00 Welcome Back Monday 00:12 Brand Guide Basics 00:21 Memorize Brand Colors 01:11 ColorZilla Eyedropper Tip 01:41 Adobe Libraries Collaboration 02:38 Sticky Note Workflow 02:55 Canva Brand Kit Setup 03:36 Documenting For Your Team 04:34 Why Self-Marketing Is Hard 05:21 Oxford Comma Debate 05:57 Content Marketing World Series 06:43 Join The Community 07:04 Wrap Up And Goodbye Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack. Join our WhatsApp community, and give a big hug to the event marketer in your life. And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/