My Wife Works in Social Media

Send us Fan Mail Rachel takes on the classic "you're in marketing, do something" ask this week, the one where a loved one keeps her in their back pocket as a threat to whip out on customer service reps. Cue her husband, who goes in hot on every call and, when all else fails, drops the "my wife works in social media" card (spoiler: it doesn't work, and it never has). Rachel breaks down why the tag-a-brand-and-watch-them-scramble era is basically over now that social is fragmented across a dozen platforms, and makes the case for remembering the human on the other end of that handle, a marketing person with zero power over billing, refunds, or policy.  Plus: a toast to every marketer who's been used as a leverage tactic by someone who still can't explain what you actually do for a living. 00:00 Marketing Threat Intro 00:36 Husband Goes Full Karen 01:28 Social Media Leverage Myth 02:14 Why Brands Ignore Tags 03:43 Remember the Human 04:53 They Don't Get Marketing 05:48 Cheers to Back Pocket Marketers 06:19 Weekly Sendoff Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack. Join our WhatsApp community, and give a big hug to the event marketer in your life. And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/