When Professional Development is Just Lip Service

Send us Fan Mail Rachel Moore records from a mobile studio at Content Marketing World, where she’s sponsoring and interviewing marketing experts for the “Marketers Managing” mini-series, and uses the setting to vent about employers who promise professional development during hiring but later deny time off or budget for conferences, even virtual events.  She shares that in 18 years of marketing and earlier office administration work, only one employer supported a multi-day out-of-state conference, while most others still required her to keep meeting obligations during sessions. She argues professionals must prioritize their own development, urges people managers to regularly ask about and support training opportunities, and challenges the fear that developing employees will make them leave. She also invites listeners to join a WhatsApp community and connect on social. 00:00 On Location At CMW 01:07 Why Pro Development Matters 01:25 The Empty Budget Promise 02:31 One Employer Got It Right 03:11 Managers Must Make Space 04:08 Grow People Not Fear Loss 04:46 Join The WhatsApp Community 05:06 Conference Day Real Talk 05:46 Share Event Recommendations 06:29 CMW Wrap Up And Goodbye Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack. Join our WhatsApp community, and give a big hug to the event marketer in your life. And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/