Marketing Against The Grain

Copy an AI Expert’s Claude Content Factory: https://clickhubspot.com/khgo Ep. 466 The latest Claude models are even better than you think! Kieran and guest Saj Adib (CEO at Skill Leap AI) dive intodive into the jaw-dropping power and accessibility of the latest AI models and what most people are missing about their true capabilities. Learn more on how anyone can leverage tools like Claude and local models to build custom productivity apps, the power of live dashboards and proactive agents for business automation, and why approaching AI with creativity—not just business utility—can take your work and personal projects to a whole new level. Mentions Saj Adib linkedin.com/in/sajadib Skill Leap AI https://skillleap.futurepedia.io/ Futurepedia 2.0 https://www.futurepedia.io/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ Lovable https://lovable.dev/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg Ep. 465 What actually matters in marketing today? Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Direct Mail Copy that Sells https://a.co/d/03Q1FsbX The Art of Scientific Investigation https://a.co/d/0b06vEBT Reality in Advertising https://a.co/d/0jbp4k5o Tribes https://a.co/d/00qK62do How to Win Friends and Influence People https://a.co/d/0deaaQoR Obvious Adams https://a.co/d/0aOVCpdg Scientific Advertising https://a.co/d/0eEV7GgY Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv Ep. 464 Is 95% of today’s writing influenced by AI? Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is transforming marketing, the future of software, and why human connection still matters more than ever. Learn more on how to master Claude with must-have settings, why writing is thinking (and why that matters in an AI world), and how the next era of enterprise marketing will blend invisible technology with personal connection for real business growth. Mentions Ruben Hassid https://www.linkedin.com/in/ruben-hassid/?isSelfProfile=false GPC https://www.gpc.consulting/ How To AI https://ruben.substack.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ Grok https://grok.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf Ep. 463 There's never been a better time for marketers to become millionaires through a simple, actionable formula. Kieran dives into how a new generation of marketers can leverage AI, microbehaviors, and rapid prototyping to build and grow profitable businesses. Learn more on the 5-step microbehavior business formula, real-world examples of niche SaaS making $10K+ MRR, and why marketing and distribution—not building—are the new competitive moat in the AI era. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Launch Fast https://launchfastlegacyx.com/ Cursor https://cursor.com/ Legacy X http://legacyxfba.com/ 1,000 True Fans https://kk.org/thetechnium/1000-true-fans/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl Ep. 462 How different will your marketing team be in the age of AI? Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ramp https://ramp.com/ Alexandr Wang linkedin.com/in/alexandrwang Muse https://ai.meta.com/muse/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.