Home Builder Marketers

Nick Peret has spent over a decade helping contractors fix what most agencies ignore. He runs Better Boss, a JobTread implementation service that uses Claude AI and the new JobTread MCP to build out custom systems for home builders, remodelers, and contractors. He joins Seth and Nicholas to break down how AI is actually reshaping operations inside construction businesses doing $500K to $5M.Inside this episode you will hear why 70% of contractors fail at implementing their software, how Claude can pull historical project data and generate full proposals in minutes, what foundations every builder needs before layering AI on top, and why only 6% of companies are actually using AI in their workflows. Nick also walks through how private equity is targeting trades businesses with real operating systems and what that means for your exit.If you have ever felt stuck between scaling your business and getting buried in admin work, this episode will change how you think about your tech stack. Hit play and start building the operating system your business actually needs.homebuildermarketers.com

Michael Krisa, host of Builder Straight Talk, joins Seth Van Daele and Nicholas Cormier on the Home Builder Marketers Podcast to unpack what he's learned from interviewing some of the most successful custom home builders across North America. Michael shares how he selects guests, the traits every scaled builder shares, and the pitfalls that quietly sink operations before they ever reach real growth.The conversation moves through the mechanics of running a serious building business. Transitioning from custom to spec. Funding strategies that hold up in a tight lending environment. Networking and partnerships that compound over time. Then Seth, Nicholas, and Michael turn to the Canadian housing market, the rise of modular homes, and the legacy builders leave behind when the work outlasts the career.If you build custom homes or want to understand where residential construction is actually heading in 2026, this one belongs on your list.https://homebuildermarketers.com

Nicholas and Seth sit down with Will Blunt, Head of Marketing at the Association of Professional Builders, the largest coaching company in residential construction with over 10,000 building companies coached across four countries.Will shares the data behind the 3% marketing spend sweet spot, why niching down is the single biggest growth lever for builders, and the story of an Australian builder who invested in marketing during a boom while every competitor stopped and scaled to $15 million in revenue with 10% net profit.They also break down the 7 to 9 month sales cycle in construction, where to put your first $5,000 in marketing, and why video content paired with Facebook ads and a follow up system is the fastest way to build consistent lead flow.⁠https://homebuildermarketers.com⁠

Seth and Nicholas break down how Home Builder Marketers built 12 AI agents using OpenClaw to run marketing, SEO, websites, project management, and bookkeeping across two Mac Minis that operate 24/7.Live demo included showing one prompt triggering multiple AI agents that scan a website, build a full SEO report, assign tasks in ClickUp, and follow up with the team automatically.They also cover AI security risks, how to save 80% on API costs with intelligent model routing, and why every builder and business owner needs an AI agent strategy in 2026.homebuildermarketers.com

In this episode, we sit down with Philippe Frigg of Versa Homes-known as the Fixed-Price King alongside Home Builder Marketers’ co-founder Nicolas Cormier. Philippe shares how he scaled his custom home business using social media, built authority in the luxury building space, and why fixed-price contracts beat cost-plus every time. From practical Instagram strategies to real talk about client relationships, referrals, and building a sustainable business, this episode is packed with insights every builder, marketer, and entrepreneur needs to hear.Tune in and learn how to market smarter, build stronger, and grow your brand in today’s competitive landscape.