Marketing in the Age of AI

🎙️ Episode Overview AI customer support isn't about replacing your team. It's about eliminating repetitive tasks so your people can focus on the conversations that require judgment, empathy, and trust. In this episode of Marketing in the Age of AI, Emanuel Rose explores how businesses can use AI agents to improve customer service, reduce support workloads, and protect the customer relationships they've worked hard to build. From AI support platforms like Zendesk and Intercom to real-world examples from Anthropic and Klarna, Emanuel explains why the best AI customer support strategy combines automation with human oversight. What You'll Learn 🤖 How AI agents handle repetitive customer questions and support tickets 🎯 Why keeping humans in the loop protects customer satisfaction and brand trust 📊 How to measure AI resolution rates alongside customer satisfaction 🛠️ How to evaluate AI support tools without overspending on new software ⚡ Why starting with AI-assisted responses is safer than automating everything immediately 🚀 A practical four-step plan for introducing AI into your customer support workflow 🎧 Episode Highlights 🔹 AI Agents Explained: How modern AI support systems can look up orders, investigate problems, and complete routine tasks instead of simply providing automated answers. 🔹 The Human-in-the-Loop Strategy: Why businesses should automate repetitive tickets while reserving complex and sensitive conversations for people. 🔹 The Klarna Lesson: What businesses can learn from Klarna's experience with aggressive support automation and its subsequent emphasis on service quality. 🔹 Anthropic's AI Support Results: How Anthropic reportedly used Intercom's Fin agent to save 1,700 support hours in its first month while keeping its team focused on more complex issues. 🔹 Choosing the Right Tools: A look at Zendesk, Intercom Fin, Hiver, Decagon, Sierra, and AI solutions that integrate with existing support systems. 🔹 The 90-Day Support Playbook: Analyze your last 90 days of tickets, identify repeat questions, start with AI-generated drafts, and track both resolution rates and customer satisfaction. 🔗 Connect and Explore More Connect with Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube ▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources 📝 Read the companion blog post:https://emanuelrose.com/ai-customer-support-strategy-that-protects-trust-and-cuts-tickets/ 📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🚀 Explore the Agentic Growth Engine:https://emanuelrose.com/agentic-growth-engine 📋 Document and improve your workflows with Strategic SOP:https://strategicsop.com/ 👍 Join the Conversation Would you rather have an AI agent resolve your support issue immediately, or speak with a real person? 💬 Share your experiences with AI customer support in the comments. 👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI automation, customer experience, marketing strategy, and business growth. The takeaway: Automate the repetitive tickets. Keep the people. Protect the trust. #AICustomerSupport #CustomerSupport #MarketingAI #HumanInTheLoop #AIForBusiness #CustomerExperience #AIAgents #Automation #BusinessGrowth #CustomerService #AIAutomation #CustomerSatisfaction #AgenticAI #AIWorkflows #HumanCenteredAI #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview AI is getting cheaper, advertising platforms are changing, and businesses face a critical decision: build marketing systems they control or become dependent on tools and vendors. In this episode of Marketing in the Age of AI, Emanuel Rose explores falling AI costs, changes to Meta and Google Ads, emerging AI marketing tools, and why first-party data, customer relationships, and human judgment remain essential. The takeaway? Own your strategy. Let AI handle the repetitive work. Keep humans in control. What You'll Learn 🤖 Why lower AI costs create opportunities for smaller marketing teams 🎯 How changes to Meta and Google Ads can affect campaign control 🔐 Why owning customer data and account access matters ⚡ How to build AI workflows without depending on one vendor 🧠 Why human oversight is essential for AI-generated content and decisions 🎧 Episode Highlights 🔹 Cheaper AI: What declining model costs mean for everyday marketing tasks. 🔹 Platform Changes: How Meta's ad destination changes and Google's campaign controls could influence your advertising strategy. 🔹 AI Tools and Trends: Emerging solutions for campaign management, brand context, video creation, and AI governance. 🔹 Real-World Results: A case study of lingerie brand Cosabella, which reportedly improved return on ad spend by 336% while retaining control of creative and strategy. 🔹 15-Minute AI Workflow: Turn one authentic customer review into five social media posts—with human editing before publication. 🔗 Connect and Explore More Connect with Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor ▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources 📝 Read the companion blog post:https://emanuelrose.com/own-your-ai-marketing-stack-before-platforms-reroute-growth/ 📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🚀 Explore the AI Executive Blueprint Series:https://emanuelrose.com/ai-executive-blueprint-series/ 🧭 Explore Strategy Navigator AI:https://strategynavigator.ai/ Is your marketing built on assets you own—or platforms that can change the rules overnight? 💬 Share your biggest challenge with AI tools or platform dependence in the comments. 👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies #MarketingAI #AIMarketing #DigitalMarketing #BusinessGrowth #AIForBusiness #MarketingStrategy #HumanCenteredAI #MarketingAutomation #FirstPartyData #AIWorkflows #AIAdvertising #MetaAds #GoogleAds #AgenticAI #HumanInTheLoop #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview Can a simple software solution become a profitable business without venture capital or a large development team? In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Stuart Faught, a SaaS entrepreneur who has built and sold more than 20 software businesses. They discuss vertical SaaS, bootstrapped growth, niche marketing, strategic partnerships, and how AI coding tools are making software entrepreneurship more accessible. What You'll Learn 🚀 Why niche software can outperform broader solutions 💰 How recurring revenue and customer retention create SaaS value 🤝 Why strategic partnerships can accelerate customer acquisition 🤖 How AI coding tools are reducing software development costs 🎯 How to validate a software idea before investing in development 📈 Why small, bootstrapped SaaS businesses can offer meaningful growth opportunities 👤 Featured Guest Stuart Faught is the founder of Mini Horse, where he helps first-time entrepreneurs acquire and grow niche software businesses. He is also a co-founder of Covington, serving oral surgery practices. With experience building and selling more than 20 software companies, Stuart shares practical lessons on finding underserved markets, creating simple products, and building sustainable recurring revenue. 💼 LinkedIn: https://www.linkedin.com/in/stuart-faught-59a5a76b 🌐 Mini Horse: https://minihorse.ai/ 🎧 Episode Highlights 🔹 Building Vertical SaaS: Why solving one specific problem for a defined industry can create a scalable business. 🔹 The Mini Horse Model: How entrepreneurs can acquire niche software businesses instead of starting from scratch. 🔹 Partnership-Driven Growth: Stuart explains how relationships within specialized industries can help founders reach customers without relying entirely on paid advertising. 🔹 AI and Software Development: How tools like Claude Code and Codex are changing what's possible for small development teams. 🔹 Validating Your Idea: Why interviewing potential customers and confirming their willingness to pay should happen before building. 🔹 Bootstrapped Entrepreneurship: Why a profitable, focused software business doesn't need to become a billion-dollar company to succeed. 🔗 Connect and Explore More Connect with Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor ▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Connect with Stuart Faught: 💼 LinkedIn: https://www.linkedin.com/in/stuart-faught-59a5a76b 🌐 Mini Horse: https://minihorse.ai/ 📚 Further Reading & Resources 📝 Read the companion blog post:https://emanuelrose.com/vertical-saas-growth-niche-software-leadership-lessons-for-bootstrapped-founders/ 📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🌐 Explore Emanuel Rose's marketing resources:https://emanuelrose.com/ Would you rather build a software company from scratch or acquire an existing niche SaaS business? 💬 Share your perspective in the comments. 👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI, entrepreneurship, marketing, and sustainable business growth. #VerticalSaaS #SaaSGrowth #StuartFaught #EmanuelRose #BootstrappedStartup #SaaSBusiness #SoftwareEntrepreneurship #NicheMarketing #StartupGrowth #AIForBusiness #SaaSAcquisition #RecurringRevenue #FounderTips #MarketingAI #BusinessGrowth #MarketingInTheAgeOfAI

🎙️ Episode Overview AI tools are getting faster and cheaper, but better technology doesn't automatically produce better marketing. In this episode of Marketing in the Age of AI, Emanuel Rose explains why "good enough" AI content is a growing risk, how human judgment improves AI-generated work, and where businesses should apply automation to save time and drive measurable results. From emerging AI models to marketing automation and real-world case studies, discover why AI should handle repetitive work while humans guide strategy, quality, and execution. 💡 What You'll Learn 🤖 Why cheaper AI models create new opportunities for marketing teams 🎯 How the 10-80-10 approach keeps human judgment in AI workflows 📊 How AI reporting automation can save hours every week 🛍️ How AI shopping assistants can improve customer conversions 🔍 Why AI search visibility, SEO, and GEO matter for business growth 🚀 How to choose AI tools based on business needs rather than hype 🎧 Episode Highlights 🔹 The AI Price Shift: Why more affordable models make previously expensive workflows worth reconsidering. 🔹 The "Good Enough" Problem: How the 10-80-10 approach combines human direction, AI execution, and human quality control. 🔹 AI Tools and Trends: Developments in AI-powered analytics, brand visibility, creative evaluation, and automation. 🔹 Real-World Results: A jewelry brand's AI shopping assistant achieved a reported 20% conversion rate compared with 8% for human-assisted conversations. 🔹 The Reporting Playbook: How connecting marketing data to AI can reduce repetitive reporting tasks while keeping people responsible for the final analysis. 🔹 Digital Pulse by SEM: Emanuel's marketing audit tool evaluates 15 areas, including SEO, GEO, AEO, and AI search visibility. 🔗 Connect and Explore More Connect with Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor ▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources 📝 Read the companion blog post:https://emanuelrose.com/turn-cheaper-ai-into-better-marketing-workflows-with-human-judgment/ 📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🚀 Explore Strategic Task AI for smarter marketing workflows:https://strategictask.ai/ 📊 Explore Digital Pulse by SEM:https://digitalpulsebysem.com/ 👍 Join the Conversation Is your team using AI to produce more content—or to produce better results? 💬 Share how you're balancing AI automation with human judgment in the comments. 👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies, marketing tools, and insights that support business growth. #MarketingAI #AIForBusiness #HumanInTheLoop #DigitalMarketing #AIMarketing #MarketingStrategy #BusinessGrowth #AIAutomation #AIWorkflows #MarketingAutomation #GenerativeAI #AIContent #AIReporting #GEO #AISEO #DigitalPulse #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview The real AI advantage for startups isn't the tool—it's what you're willing to build, own, and even delete when something isn't working. In this episode of Marketing in the Age of AI, Emanuel Rose explores how founders, marketers, and small teams can use AI credits, coding agents, and lean workflows to launch faster without becoming another easily replaceable AI wrapper. From startup funding trends to practical AI tools, Emanuel explains why owning your data, customer relationships, and workflows matters more than the technology itself. 💡 What You'll Learn 🤖 How startups can use AI credits from OpenAI and Anthropic strategically 🚀 Why coding agents are changing how quickly founders can build products 🛡️ How to create a competitive advantage beyond an AI model 💰 What investors are looking for in AI startups 📊 How AI-powered lead scoring can improve marketing and sales performance ⚡ A three-step approach to building lean AI-powered workflows 🎧 Episode Highlights 🔹 The Startup Pivot: How an AI creative startup abandoned its first product and found traction with a new approach. 🔹 Free AI Credits: Why founders should take advantage of startup programs without becoming dependent on one provider. 🔹 Building a Business Moat: Why proprietary data, customer relationships, and valuable workflows matter more than an AI wrapper. 🔹 AI Tools and Funding: Insights into HubSpot Breeze, Salesforce Einstein, Clay, Cursor, Factory, and emerging startup investments. 🔹 AI That Delivers Results: A lead-scoring case study highlighting fewer low-quality leads, improved conversions, and better sales alignment. 🔹 The Lean AI Build: Identify one problem, create a working solution, and automate repeatable tasks to free up time for growth. 🔗 Connect and Explore More Connect with Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor ▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources 📝 Read the companion blog post:https://emanuelrose.com/ai-startup-strategy-build-moats-not-model-wrappers/ 📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🚀 Explore AI Marketing Leader:https://emanuelrose.com/product/ai-marketing-leader-campaign/ 🛠️ Explore Spec Kitty, the AI development tool mentioned in the episode:https://spec-kitty.ai/ 👍 Join the Conversation Are you building a lasting business with AI—or relying on tools your competitors can access just as easily? 💬 Share your biggest AI startup challenge in the comments. 👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies, startup insights, and marketing tools that drive measurable business growth. #AIStartups #MarketingAI #StartupGrowth #AIBusiness #FounderTips #AgenticAI #LeanStartup #AIMarketing #AIForBusiness #AIAgents #StartupStrategy #MarketingAutomation #AIInnovation #CodingAgents #LeadGeneration #BusinessGrowth #EmanuelRose #MarketingInTheAgeOfAI