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Marketing, Magic, & The Messy Middle: Wickedly Branded
Beverly Cornell
Congratulations, You Kept All the Jobs | Beverly Cornell
OCT 29, 202612 MIN
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Description
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A business owner can build a team, delegate responsibilities, and still somehow remain the person everyone depends on for the final answer. Episode 11 starts with an accountant who felt guilty leaving a client email unanswered for an hour, even though clients had never demanded that response time. Beverly examines how responsiveness, dependability, and the desire to be easy to need can become embedded in client expectations, pricing, and operations. The question: which expectations were consciously promised, and which did you teach people through repetition?
Three marketing topics
1. Client response expectations and invisible service promises
2. Why delegation sometimes sends every decision back to the founder
3. How the Should Suitcase shows up in pricing and operations
Dare to be Wickedly Branded
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PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker

