The Rules Nobody Remembers Making | Beverly Cornell

Send us Fan Mail Some rules are so familiar that we stop recognizing them as rules. In Episode 10, Beverly opens the Should Suitcase: expectations about being responsible, helpful, professional, ambitious, and endlessly available that women collect over a lifetime. She introduces the shouldspell, an expectation repeated long enough to sound like your own voice. This episode invites listeners to notice an automatic ‘I should’ and decide whether it is something they genuinely choose, something inherited, or something they still need to question. Three marketing topics 1. The Should Suitcase and inherited expectations 2. How a shouldspell shapes everyday decisions 3. Distinguishing chosen values from automatic obligations Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker