Marketing Secrets with Russell Brunson

Nathan Barry, the creator behind ConvertKit (now rebranded as Kit) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, in doing so, founded a business that today generates $45 million annually. In this episode, Nathan and I unpack the lessons he’s learned from building and scaling ConvertKit to rebranding it into something bigger. He offers transparent insights into the challenges of entrepreneurship, including the crucial moments when you have to either shut down or double down. Throughout the conversation, Nathan opens up about the turning points that shaped his business. From battling churn to leveraging direct sales in the early days, he shares how a relentless focus on product quality and customer experience laid the foundation for his success. He also discusses his decision to turn down a $200 million acquisition offer and the ripple effects it had on his executive team—proving that even the right decision can bring new challenges. Key Highlights: Shutting Down or Doubling Down: The pivotal question every entrepreneur faces when their business stalls. Fighting Churn: Strategies Nathan used to reduce churn, including shifting customers to annual plans. The Power of Direct Sales: Why doing things that don’t scale—like concierge migrations—helped build momentum early on. Rebranding and SEO Challenges: How transitioning to kit.com presented unique hurdles and opportunities. The Importance of Execution: Why Nathan built a habit of writing 1,000 words a day for 600 days—and how it fueled his entrepreneurial success. This episode is literally packed with valuable insights for anyone navigating the ups and downs of scaling a business. Tune in to learn practical strategies for growing your audience, retaining customers, and staying focused on what matters most. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn’t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble. In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in my life gave me new insight into balancing self-interest and contribution. Key Highlights: Government Regulations vs. Entrepreneurship: How real-world business struggles mirror those in Atlas Shrugged. Capitalism and Self-Interest: Is greed always bad, or does it serve as the starting point for growth and innovation? The Shift from Self-Focus to Impact: My personal journey from focusing on business success to embracing the ripple effect of helping others. Dealing with Pressure: How entrepreneurs manage the crushing weight of expectations, and what it means to "shrug" like Atlas. This is just the beginning of a fascinating series where we unpack big ideas and challenge some deeply held beliefs. Whether you’ve read Atlas Shrugged or not, I promise this conversation will spark new thoughts and perspectives on how to approach life and business. Tune in and join us on this journey of exploration! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business. We dive deep into her journey from working in radio and starting her own blog to creating the hugely successful Young and Profiting Podcast and founding YAP Media. Hala taught me how to grow, monetize, and structure a podcast, changing my podcast from a fun hobby into a thriving business. If you've ever wanted to take your podcast to the next level or even start one, you’ll want to hear what Hala has to say! During our chat, we also covered how Hala is one of the few people I know successfully using LinkedIn to drive massive traffic and grow a business. By the end of our conversation, I was so impressed that I was ready to hire her and her team to run my LinkedIn strategy. Hear not only how to run and scale a podcast but also how to leverage LinkedIn to increase visibility and connect with your audience in powerful ways. Key Highlights: How to structure a podcast for growth and monetization Strategies for selling ads on podcasts and maximizing your revenue Using LinkedIn as a business tool to grow your network and drive traffic The power of consistency and audience engagement in podcasting Creative ways to recruit volunteers and build a team around your podcast Whether you're just getting started or looking to level up your podcast and LinkedIn game, this episode is packed with insights and actionable strategies! Tune in to discover how Hala has taken my podcast and LinkedIn strategy to new heights! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Marketing Secrets podcast, I revisit the topic of Extreme Ownership—a principle that has shaped not only my business but also how I approach every challenge that comes my way. In this return episode, I share an interaction I had with someone in our community who was struggling to get traction with her business and explain why it’s critical to take full responsibility for your own success. It’s not about placing blame or looking for others to solve your problems; it’s about owning your journey and being willing to push through the discomfort and setbacks. Throughout the episode, I break down why relying on others, whether it’s a coaching program or a mentor, to deliver success is a recipe for failure. Instead, I emphasize the need to shift the focus back to yourself and the actions you’re taking—or not taking—to move forward. I reflect on my own early struggles and share how consistently putting myself out there, whether it was on a stage or through webinars, was the only way I built the skills and confidence needed to succeed. This is the same mindset that can help anyone listening to break through the barriers holding them back. Key Highlights: Taking Extreme Ownership: How to stop relying on external sources for success and start taking 100% responsibility for your results. The Power of Repetition: Why your first attempts might suck, and that’s okay—keep iterating and refining until you get it right. Proven Business Models: Why sticking to what’s been proven to work is far more effective than trying to reinvent the wheel. Mindset Shifts for Success: Why changing how you phrase things can make or break your business journey. This episode is from a few years ago, so I may make a few dated references, but overall, the message still rings true. If you’re struggling to make progress, this episode is for you. Tune in to hear more about how owning your role and taking charge can transform your business and personal growth. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He’s the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he’s used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you’re looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence. Key Highlights: Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance. Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed. Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement. Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact. Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content. If you’re serious about taking your social media strategy to the next level, you won’t want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence. Free Download - The Guide to Going Viral: https://hookpoint.com/russell Hook Point Website: https://goingviral.cc/russell Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices