Marketing Strategy Academy with Jen Vazquez

You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days? In this episode, I walk through the exact system I use to turn one brand shoot into months of pins that keep finding your ideal clients while you're busy doing literally anything else. Pinterest is a visual search engine, and brand photos are exactly what it was built for. In this episode: Why brand photos often outperform polished graphic pins The four types of brand photos that work best on Pinterest How to turn one photo into five pins with five different keywords How to map a full brand shoot to 90 days of content Why you only need a handful of blog posts, not 50 The 10 minute keyword step to do before your next shoot How board names tell Pinterest who should see your pins ALL RESOURCES MENTIONED Wanna learn Pinterest with an expert there to help for only $47? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Dear Pinterest Girl: Get your Pinterest questions answered Want your account audited? FREE Pinterest Audits LIVE on YouTube. FREE Pinterest Resources ⁠Support the show⁠ 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one way, pin the product, add the link, wait, and it barely works. There's a smarter way, and it's hiding in something you're probably already doing. In this episode, I break down: Why direct affiliate pins reach such a small slice of Pinterest The blog post bridge that reaches two types of buyers at once How coaches, photographers, and wellness pros can start with Amazon Niche affiliate programs that fit your ideal client How to write a before and after post people actually trust The one rule that keeps Pinterest from getting confused about who you serve ALL THE LINKS MENTIONED

You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real. I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth. In this episode, you'll learn: Where the loop between marketing promises and delivery most often breaks Why every business, big or small, struggles with documentation (and how to start without perfectionism) What effective training looks like, and how to combine visual, audio + hands-on learning How misalignment quietly hurts repeat business and referrals The first operational system to hand off when you feel overwhelmed Kasandra's three growth tips: inbox zero, a negotiation lesson from Never Split the Difference, and documenting everything ALL LINKS MENTIONED

You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them. I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage. In this episode, you'll learn: How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pins My 4-question keyword interview for photographers Why "wedding photographer San Jose" can beat "San Jose wedding photographer" The 5 places your keywords need to live The board structure that works (and why "My Faves" is hurting you) How to turn one photo session into 5 weeks of pins Grab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources. Next week: the Pinterest strategy most service providers overlook that brings in a completely different type of buyer. ALL LINKS MENTIONED

I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them. In this episode: The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not Instagram Why Pinterest is a completely different buyer pool than social media The two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags) How one wedding session can become 40 to 80 pins The exact keyword strategy for location-based photography businesses A real client case study where outbound clicks jumped 315% in six months Shownotes right here Sponsered by Aftershoot: ⁠Grab six months of Aftershoot Select for $49! ⁠ #cullsmarter