Defending Upper-Funnel Spend To A CFO

Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers how to optimize media strategy for the holidays, including full-funnel campaigns across the open web for mid-sized brands. He also explains why you should get the baseline fundamentals right before adding new tactics or tools to your stack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.