How Buyers Actually Find Brands Now

Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign strategy. He explains why leaders must define what an effective AI outcome looks like before asking teams to experiment, and why a clear target, such as producing more output or working faster, is the first step. He also makes the case for framing AI as automation of a specific process, so the work makes the business more efficient. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.