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Massive Agent Podcast
Dustin Brohm
Why Being POSITIVE Is Killing Your Real Estate Business?
OCT 22, 202611 MIN
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Description
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Staying upbeat feels like the professional thing to do when rates are high and buyers are nervous. The problem is that buyers and sellers have heard “just refinance later” for 2 or 3 years now, and they know exactly what it sounds like: an agent who will say anything to earn a commission. I used to let scarcity make me pushier than I realized, and what fixed it was getting comfortable losing a deal today to protect trust that pays off for years. This episode breaks down how to stay optimistic and still be believed.
In this episode:
Why “you can just refinance later” makes clients stop trusting you
How to acknowledge rates and affordability without scaring buyers off
The honest question to ask every buyer: can you live with this payment forever?
The solutions to bring after the honesty: seller rate buydowns, assumable loans, and seller financing
What a one-location supplement store can teach agents about telling customers to buy somewhere else
Why talking a client out of a deal builds more business than closing it
How to put this honesty into your content so you don’t sound like a used car salesman
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