Matt Has A Podcast About Podcasting

Send us Fan Mail In this episode, I explore how podcasters and YouTubers can make money through sponsorships, even with a smaller audience. The idea came from a comment on one of my videos on the Podcast Setup YouTube channel. Someone asked how I managed to land a sponsorship with relatively few subscribers and a low view count. I believe we're entering an era where more negotiating power is shifting toward creators, rather than brands and industry-standard sponsorship rates. Success doesn't ...

Send us Fan Mail We spend a lot of time trying to define what a podcast is. Is it audio delivered through RSS? Is video a podcast? Does it need to exist outside of a platform? What happens when streaming, YouTube, and traditional podcasting all begin to overlap? But there’s another question we don’t spend nearly enough time asking: What is a podcaster? Instead of only explaining the technical boundaries of the medium, maybe we should spend more time helping podcasters understand the role they...

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Send us Fan Mail I'm headed to Podcast Movement 2026 in New York City! I've love to meet with you and talk shop. Here's a list of everything I do in podcasting: A podcast newsletter about podcasting (and this podcast!)Crew Collective - a podcast I produce at Rocketgenius for those that love space and creativity.Our Beloved Medium - an indie podcast I'm executive producing with my friend Stuart. The WP Minute - my publishing business including podcasts, newsletters, youtube channels...

Send us Fan Mail Spotify and YouTube don’t necessarily have the independent podcaster’s best interests in mind. Recent reporting from James Cridland at Podnews highlights Spotify’s evolving advertising strategy, including the introduction of skippable ads alongside options for advertisers to purchase non-skippable placements. It’s another reminder that many of the biggest podcast platforms are increasingly focused on advertising, monetization, and serving the largest shows and podcast network...