Why does performance matter to Paul Fernandez? We interviewed Paul Fernandez about how he helps ambitious founders scale through performance marketing, persuasive content, and strategic clarity.  Paul breaks down performance into confidence, adaptability, and persuasion, emphasizing the importance of bringing the right energy to each interaction. We also cover Paul's perspective on branding, the transcendence of music, the uncertainties surrounding artificial intelligence, and the unification brought by sports. In our Speed Round: Matters, Not Matters, Paul shares his views on coffee, branding, competitive duck herding, and data colonialism.https://www.thegrowthguys.co.uk/https://www.linkedin.com/in/paul-a-fernandez00:26 The Concept of Performance03:09 Authentic Performance03:55 Brand Performance06:09 Speed Round: Matters or Not MattersThis podcast is brought to you by Matters.com. A new social media and collaboration platform - launching soon. Join thousands getting the Matters.com newsletter — world news, fresh perspectives, and early beta access.