The best kept secret in your business Ft. Carter Welch

In this episode of the MaxValue Podcast, I sit down with Carter Welch, a strategic adviser and fractional CMO, to talk about growth, marketing, and the long-term value of your business. Carter Welch works with owners of growing companies that have become harder to run. We start with a simple idea. Many owners think they have a marketing problem, but they really have a clarity problem. We talk about why a fractional CMO is the architect, not the contractor. Then we get into business valuation. I explain why owner dependency and concentrated sales create risk for a buyer. Carter shares how to build a business that runs without you. He also offers a simple idea: pay your staff $50 when they uncover a referral. Download our FREE EBOOK: https://ebooktowne.com/ Youtube: https://youtu.be/nUK5qfmgKL0?si=cMas8gD-pCMYW8Vp LET'S CONNECT! Ben Towne LinkedIn: https://www.linkedin.com/in/ben-towne-advisory/ Web pages: https://towneadvisory.com/  https://assurentadvisors.com/knowledge-center/ TIME STAMPS: 00:00 - WELCOME TO MAX VALUE 02:00 - FRACTIONAL CMO 10:40 - OWNER DEPENDENCY 18:02 - VALUE VITAMINS 31:03 - GETTING TO KNOW CARTER WELCH