Stop Hiding Behind Your Work — Tell Your Story

Welcome to Meant For More: Elevated Business & Life with Kristina Gazi 🎙️ Your work may be great — but if you’re hiding behind it, people may never understand who you are, what you stand for, or why they should choose you. In this episode, Kristina Gazi sits down with Anna Ong — Business Storytelling & Communication Expert to explore why your work needs a voice, and why you need to be the one giving it that voice. Anna, a former banker turned storyteller and the founder of What’s Your Story Slam, shares practical lessons on using storytelling to build visibility, communicate your value, connect with your audience, and make your business more memorable. From the 5 C’s of storytelling to knowing which personal experiences to share, this conversation is packed with insights for founders, coaches, experts, and anyone building a personal brand. ✨ In This Episode Why your work can't speak for itself unless you give it a voice The 5 C's of powerful storytelling: Context, Catalyst, Challenges, Climax & Conclusion Why every founder has stories worth telling The difference between sharing your scars and your wounds How vulnerability can build trust and credibility Why not every piece of content needs to sell Why your lived experience makes your story impossible to copy What AI can — and can't — replace in storytelling ⏱️ Timestamps 00:00 — Your Work Doesn’t Speak for You — You Do 03:52 — Why You Need to Be the Voice of Your Work 07:53 — The 5 C’s of Great Storytelling 19:01 — The Stories Every Founder Needs 20:14 — Share Your Scars, Not Your Wounds 43:16 — AI vs. Human Storytelling 🎤 Meet Anna Ong Anna Ong — Business Storytelling & Communication Expert Anna is a former banker turned storyteller and the founder of What’s Your Story Slam, Singapore’s largest and longest-running storytelling show. 🔗 LinkedIn: https://www.linkedin.com/in/anna-ong/ 📸 Instagram: https://www.instagram.com/annaongstoryteller/ 🌐 Website: https://www.anna-ong.com/ ▶️ YouTube: https://www.youtube.com/channel/UCo1TcSE-kwDmcSdw9rnwyYA 🎭 What’s Your Story Slam Grand Slam The What’s Your Story Slam Grand Slam is happening 22 January 2027 at Esplanade, with the theme “The Audacity.” The event brings together previous Story Slam winners, with the audience voting for the winner. 🔗 Connect with Kristina Gazi Join the She’s Got a Business community: https://nas.io/shes-got-a-business Want to be a guest speaker on Meant For More? Reach out through the She’s Got a Business community or connect with Kristina directly. 💬 Enjoyed the Episode? What story are you hiding behind your work? Share your biggest takeaway in the comments, and don't forget to like, subscribe, and share this episode with someone who needs to tell their story. ✨